Words Make the Web Work
When speaking of website content, the word "content" is an utter abstraction. Reliance on abstract words like "content" to stand in for specific, concrete realities is necessary in order to communicate broadly about concepts and ideas. Newfangled in particular relies on the term "content" quite frequently as we discuss the web development process. We talk about how we prototype the structure, content, and functionality of a site using grayscreen prototypes. We highlight the many benefits of content management using the NewfangledCMS. Yet when it comes down to it, the definite, concrete written words contained in a website are critically important to how a website works. This month we examine how the effective use of words can make or break website marketing.
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