Advertising Agency and Artist Websites
Over the past year our monthly newsletters have addressed the topic of search engine optimization and the fundamental need for relevant content a number of times. I won't revisit that topic again this month, but I will apply these lessons specifically to advertising agency and artist websites. Given that fact that "Words Make the Web Work" (Oct. 2004), what happens when the primary content of a website is pictures and not words? Advertising agencies, design firms and especially fine artists ultimately create visual products and display them as jpegs on a website. When primary web content is pictorial, its most relevant subject matter remains invisible and irrelevant to search engines. Read on for some ideas on how to overcome this unfortunate, yet common problem.
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