Blogging: The Bedrock of Advertising 2.0
Blogs are the center of gravity in the Advertising 2.0 world. They are the voices of conversational media. But blogging is also a focal point for other aspects of digital marketing. Search engine optimization and marketing, online advertising, online public relations, and even branding all engage blogs in one way or another. This month's newsletter addresses subjects such as "what makes a blog a blog," "how many blogs are there," "how to find blogs," and "how advertisers and marketers can engage bloggers to promote brands and services." So let's get right to it...
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