Social Media - Madness?
Over the past year, as I've been writing about how Web 2.0 relates to advertising and marketing, I've described social media concepts, tools, and websites. This month I delve deeper into the realm of social media.
One underlying value of social media is openness. The suspicious side of my brain looks at the culture of online openness and wonders what madness has overcome our self-preservation privacy instincts. Yet, on the other hand, there's tremendous value being created by the vast connections, collaborative efforts, online communities, and the many tagging and recommendation engines that run on openness and participation.
Has the Internet culture gone mad? Or are we beginning to see a new digital fabric that weaves human and machine into one vast environment of knowledge and resources? And where does marketing fit in this new community? Is it welcome?
One underlying value of social media is openness. The suspicious side of my brain looks at the culture of online openness and wonders what madness has overcome our self-preservation privacy instincts. Yet, on the other hand, there's tremendous value being created by the vast connections, collaborative efforts, online communities, and the many tagging and recommendation engines that run on openness and participation.
Has the Internet culture gone mad? Or are we beginning to see a new digital fabric that weaves human and machine into one vast environment of knowledge and resources? And where does marketing fit in this new community? Is it welcome?
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