To Facebook or Not to Facebook
Last May I asked the question, is social media madness? The culture of openness can be perplexing, but whether or not you think social media is madness, there's no denying its growth. And social media's potential for marketing is profound (which is why a 15 billion dollar valuation for Facebook is not entirely absurd). Missing from last May's newsletter was a review of Facebook. While MySpace still has a lead in terms of overall users, Facebook is catching up quickly. According to ComScore, from 2006 to 2007 Facebook's growth rate was 270% compared to MySpace at 72%.
Posts about Facebook's recent controversial announcements about a new advertising platform are all over the new media blogosphere. The advertising model for social media is tricky, and while it's way too early to declare a winner in this space, the last man standing may become even more powerful than Google.
Whether you're inclined to create a Facebook profile or not, understanding how Facebook works and how social media marketing is developing is important for agencies.
Posts about Facebook's recent controversial announcements about a new advertising platform are all over the new media blogosphere. The advertising model for social media is tricky, and while it's way too early to declare a winner in this space, the last man standing may become even more powerful than Google.
Whether you're inclined to create a Facebook profile or not, understanding how Facebook works and how social media marketing is developing is important for agencies.
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